Mostly, I’m an online shopper, especially when it comes to electronic goods as Internet prices are usually the most competitive although I’m not averse to shopping on the high street as long as the price is right. It’s always nicer to have that instant gratification of taking a new purchase home rather than waiting for the courier to arrive.

Anyway, the time had come to buy a new Canon EF 100mm f/2.8 macro lens (I’d tested a friend’s previously and loved the results) so I checked online and found that the best price was £349 from Warehouse Express (not including the £40 Canon cashback offer). Jacobs were £0.99 more expensive and Jessops were way off the mark at £379.99.

Of the three, Jessops and Jacobs both had stores in the city centre. So, off I went. Naturally, my first stop was Jacobs, but they didn’t have the lens in stock. I was a bit surprised, since the lens appears to be quite a popular choice. Anyway, I remembered that Jessops would match the price of competitors selling the same products at a lower price so I made my way over to the store.

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